Digging up authentic vintage football shirts from all around the world to further route it to people who can appreciate it in full. That would be a brief explanation of what we’re up to at that point.

We started with a couple dozen of shirts and an Instagram page. But quickly realized that we must go beyond online sales with our message.

So in May of 2019, we held an experimental pop-up store as a part of Kurazh – Kyiv’s largest flea-market. It helped us understand that there's a certain interest in the football culture in our area, but in order to establish it firmly in minds, we simply had to go with a full-time store...

Go to Chapter 2